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Marketing to watch: Reformation & Gymshark
Email marketing is ALIVE AND KICKINNNNG
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June 2024

Marc Jacobs' unhinged TikTok strategy
CEOs of niche creator partnerships
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We're changing things up...
The new Digital Native 😇
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May 2024

The ins and outs of fashion’s biggest night
Fashion’s biggest night, but was it really?
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Deep dive: Spotify, stats and social pressure
Because not having Frank Ocean on your Spotify wrapped is a crime.
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April 2024

Deep dive: Social media, AI and… Rabbit?
Rabbits used to run on carrots and hop around, but now they run on code.
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March 2024

Deep dive: The evolution of going viral
Because back in the good ol’ days, all you needed was white Vans.
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Deep dive: Katespiracy and the royal PR screw up
And no… She did not get a BBL.
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Trend watch: Porsche, hippies and the return of Tomb Raider
As our lord and saviour once said, we never go out of style
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February 2024

Trend-watch: yassifying horror, de-yassifying TikTok, Bratz, and sus Grammys 👀
An alien and cowboy cross-over isn't one that I expected, but I'm not complaining.
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January 2024

Annotating booktok and its evolution
Booktok? More like bookrot. 🙄
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Looksmaxxing: chronicles of harmful beauty standards
What do rococo, the'60s and the 2020s have in common?
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