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The Gamification Renaissance
Is the new Gentle Monster x Tekken collab bringing it back? 👀
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September 2024

How a bird charity managed to get 175,000 followers on TikTok 👀
The green bird has tough competition. 👀
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The Z Link

August 2024

Love affair: sports + fashion
Sports marketing + fashion brands = 💘
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The Z Link

July 2024

Marketing to watch: Reformation & Gymshark
Email marketing is ALIVE AND KICKINNNNG
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June 2024

Marc Jacobs' unhinged TikTok strategy
CEOs of niche creator partnerships
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We're changing things up...
The new Digital Native 😇
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May 2024

The ins and outs of fashion’s biggest night
Fashion’s biggest night, but was it really?
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Deep dive: Spotify, stats and social pressure
Because not having Frank Ocean on your Spotify wrapped is a crime.
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1

April 2024

Deep dive: Social media, AI and… Rabbit?
Rabbits used to run on carrots and hop around, but now they run on code.
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2

March 2024

Deep dive: The evolution of going viral
Because back in the good ol’ days, all you needed was white Vans.
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Deep dive: Katespiracy and the royal PR screw up
And no… She did not get a BBL.
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Trend watch: Porsche, hippies and the return of Tomb Raider
As our lord and saviour once said, we never go out of style
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