What we’re all about 👀

The Digital Native is your one-stop-shop for all-things Gen Z and internet culture. ✨

We analyse and deconstruct internet trends and phenomena, dig into Gen Z culture, and deliver easy to understand issues to your inbox twice a month!

Who are we? 🧐

This newsletter is brought to you by The Z Link, a global Gen Z-led social media agency that helps brands connect with our generation. We’ve worked with brands like Hearst, Deloitte, IKEA, the UN and more. We’re at the forefront of Gen Z culture and we love analysing all-things digital, while also producing our own original research to bring you fresh data. The Digital Native is written by our Trends Reporter, Shaurya! You’ll love her.

Collaborations 🤝

The Digital Native is fully free for everyone to read and learn from! We’re open to brand sponsorships, so if you target Gen Z and would like a promo at the very top of our newsletter, reach out to us at info@thezlink.com and let’s make it happen.

Likewise, if you write a newsletter with a similar audience to ours, we’d love to do a free newsletter promo swap. Let’s talk. 💙

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A curation and analysis of all things internet culture, trends, and Gen Z zeitgeist. Delivered by The Z Link.


The Z Link is a global Gen Z-led social media agency helping brands reach Gen Z. We're your besties for all-things internet culture, social media, and deconstructing the zeitgeist online and offline.
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